(KTVI) – Vito LaFata, from Vito’s Sicilian Pizzeria & Ristorante in Midtown, stopped by to help Tim celebrate National Cheese Pizza Day. See if Tim can toss, sauce and top a pie.

Making Small Business Marketing Work

...Fast forward to last week when I wrote a piece called “St. Louis Doesn’t Suck” for Forbes, which discussed marketing solutions for the St. Louis metro-region.

Towards the end of the piece, I made a comment about St. Louis style pizza, an atrocious concoction featuring a cracker thin crust and Velveeta-like provel cheese that, for those who did not grow up in St. Louis, is not fit for human consumption.

Many aspects of the reaction to the piece surprised me, none more so than the 60-plus comments focusing on the pizza, which was more of a throwaway than anything else.

But Vito LaFata III saw an opportunity.

LaFata is a second generation owner of Vito’s Italian Pizzeria & Ristorante in St. Louis, and as the name of his restaurant suggests, he serves pizza. Really good pizza it turns out.

He decided to send me an email...

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3535 Lindell Blvd. near SLU’s campus


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